YETI
YETI is one of the most recognizable outdoor lifestyle brands in the world. During my time on their creative team I worked across the full range of brand touch-points — designing product packaging, apparel graphics, and digital campaigns that had to live up to the standard their customers expect. A few favorite projects below.
Scope: Packaging design / Illustration / Digital design
Tools: Photoshop / Illustrator / Procreate / Good ol’ fashioned graphite and paper.
Rambler Jr. Packaging
Rambler Jr. was YETI's first product designed specifically for kids. To develop the illustrations for the bottle wrap, I interviewed coworkers, friends, and family about their favorite outdoor activities as kids. The result is a small world of characters and scenes inspired by their answers, built to feel playful and personal on the packaging.
Coral Campaign
Seasonal color releases are a signature moment in YETI's marketing calendar. For the Coral launch I designed the homepage masthead, three emails, banner ads, and a limited edition apparel graphic inspired by the campaign shoot location. The apparel illustration tied the digital campaign back to something physical that fans could actually own.
Rambler 24oz Mug Packaging
Packaging Design for YETI’s first beer stein, tagline “For all the hops you can handle” written by yours truly.
