Free Fly

Free Fly is an outdoor apparel brand creating comfort for wild places. Below is a selection of work from my time working there as a Senior Graphic Designer.

PAID Ads

Free Fly needed volume, not just polish, so I built a Figma template system that made brand-consistent ad creation self-service, even for non-designers. Choose a template, drop in content, submit for review, done.

1x1-Bamboo-Shade-II.png
1x1-M-Passage-Pant.png
1x1-m-reverb-b.png
1x1-Tagline-wavebound.png
1x1-Tagline.png
1x1-Waffle-Zip.png
topopants-women.png
1x1-w-active-breeze-short.png
1x1-active-launch-4.png

Icon Design

After Free Fly's rebrand, I developed an icon system for their product features, building each mark on an 8px grid with a corner radius pulled from the logo. Shared geometry, consistent stroke weight, and 90 degree angles tie the icons back to the logomark, making them feel like a natural extension of the brand. Designed to scale, they appear across the website, hang tags, and print ads.

APPAREL

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