Free Fly
Free Fly is an outdoor apparel company creating comfort for wild places. As a Senior Brand Designer I worked across the full range of brand touchpoints, developing illustrations for apparel and stickers, designing digital campaigns across web, email, and paid social, and art directing seasonal launches. I also built a global component library in Figma that standardized reusable elements across digital channels, bringing tighter brand consistency to the team's workflow.
A selection of favorite projects below.
Product Feature Icons
Free Fly had just completed a rebrand when this project kicked off. I developed an icon system for their product features, building each mark on an 8px grid with a corner radius derived directly from the Free Fly logo. The shared geometry, consistent stroke weight, and 90 degree angles tie the icons back to the logomark, making them feel like a natural extension of the brand rather than a separate system. Designed to work at any scale, the icons appear across the website, hang tags, and print ads.
Swag & Apparel
Sunrise Sticker