YETI Brand Work
I worked as a brand designer for YETI from 2018 to 2020. It was an incredible experience that gave me exposure to designing just about every brand touchpoint you could imagine. This is a collection of my favorite projects.
Projects: Packaging Design, Email Layout, Social Media Graphics, Apparel Design
Tools Used: Adobe Photoshop, Adobe Illustrator, Procreate
Rambler Jr. Packaging
Rambler Jr. was YETI’s first product for kids. The perfect piece of drinkware for “your little wild ones”. I took inspiration from interviewing my co-workers, friends and family about their favorite outdoor activities as kids. I created small illustrations inspired by their answers, and used them to create a playful environment on the bottle wrap.
Projects: Packaging Design
Tools Used: Adobe Photoshop, Adobe Illustrator, Procreate
Coral Campaign
Every YETI fan can’t wait for new colors. Seasonal Color release campaigns were and remain a mainstay of working on creative at YETI. Each campaign typically included emails, assets for YETI.com and apparel designs. For this brief, I created a masthead for the YETI homepage, three emails, banner ads, and a limited edition shirt design inspired by the campaign shoot location.
Projects: Web Design, Email Layout, Social Media Graphics, Apparel Design
Tools Used: Adobe Photoshop, Adobe Illustrator
Coral Email Designs
I designed three emails as part of this launch campaign. An initial launch email, a product spotlight email (further highlighting products in this newly release color) and an email targeted to wholesale dealers. You can see the complete layouts below.
Launch Email
Product Spotlight Email
Wholesale Email
Coral Limited Edition Apparel
As a bonus to celebrate the launch of this new spring color, I created this Coastal Campver Van illustration that was used as a t-shirt and hat graphic. I worked with YETI’s vendors to source specific materials for each product.
Rambler 24 oz Mug Packaging
Packaging Design for YETI’s first beer stein, tagline “For all the hops you can handle” written by yours truly.
Projects: Packaging Design
Tools Used: Adobe Illustrator
